GUIDELINE For Dashboard Menu

1. Overview

After logging in, users will be directed to the Dashboard Overview page, as shown in the image below. 

The Dashboard provides a quick summary of overall system performance, allowing users to monitor key business metrics across different operators, countries, companies, and business types. 

These metrics help users quickly evaluate recent business performance and identify trends over time.

2.     Dashboard Page

Users can apply the following filters to customize the dashboard view:

1. Report Type: Select how the data is grouped (Country, Operator, Company, or Business Type)
2. Company: Select the company to view
3. Country: Select the country to view
4. Business Type: Select the business type to view
5. Operator: Select one or multiple operators
6. Data Base On: Define how the data is sorted or calculated

 Actions:

• Submit – Apply filters
• Reset – Clear filters
• Filter Button – Apply additional filtering
• Users can also export the displayed data into an Excel file using the Export as XLS button for further analysis.

 Description:

    1.     GMV/AVG GMV: Total revenue generated before revenue sharing or any deductions/ Average GMV per day within the selected period.

    2.     G.Rev/AVG G.Rev: Total revenue after initial validation but before cost deductions/ Average gross revenue per day within the selected period.

    3.     N.Rev/AVG N.Rev: Revenue after all deductions, including operator share, tax, and other costs/ Average net revenue per day within the selected period.

    4.     REG/AVG REG/C.MO: Total number of successful user registrations/ Average registrations per day within the selected period/ Total registrations accumulated within the campaign period (monthly basis).

    5.     Cost Campaign/Price.MO: Total cost spent for running the campaign (e.g., marketing cost, acquisition cost)/ Cost allocated per campaign/month based on the pricing model (CPA, RevShare, etc.).

    6.     ROI/US30ARPU:  

  -    ROI: Ratio between cost per campaign (MO) and revenue share per registration (Reg), used to measure campaign efficiency based on system calculation.  

     "Formula ROI: (Cost Campaign/MO) / (Share/Reg)"

  -   US30ARPU: Total Revenue (30 days) / Total Users

    7.     GP/AVG GP: Profit after deducting total cost from gross revenue/Average profit after deducting total cost from gross revenue within the selected period.

3.     Operator Breakdown

This section shows detailed performance grouped by:

Country

Operator

 

Each block includes:

•           Country name: Displays the selected country

•           Operators: Shows the total number of operators available in that country

•           Last update timestamp: Shows the latest dashboard update time

 : Click this logo for shows a Summary Ticket Incident

•                  : Click this logo for shows a Summary Ticket Deployment

•                  : Click this logo for shows a Summary Ticket Bug

 

Description:

1.     GMV/AVG GMV: Total revenue generated before revenue sharing or any deductions/ Average GMV per day within the selected period.

2.     G.Rev/AVG G.Rev: Total revenue after initial validation but before cost deductions/ Average gross revenue per day within the selected period.

3.     N.Rev/AVG N.Rev: Revenue after all deductions, including operator share, tax, and other costs/ Average net revenue per day within the selected period.

4.     REG/AVG REG/C.MO: Total number of successful user registrations/ Average registrations per day within the selected period/ Total registrations accumulated within the campaign period (monthly basis).

5.     Cost Campaign/Price.MO: Total cost spent for running the campaign (e.g., marketing cost, acquisition cost)/ Cost allocated per campaign/month based on the pricing model (CPA, RevShare, etc.).

6.     ROI/US30ARPU:  

-        ROI: Ratio between cost per campaign (MO) and revenue share per registration (Reg), used to measure campaign efficiency based on system calculation.  Formula ROI: (Cost Campaign/MO) / (Share/Reg)

-        US30ARPU: Total Revenue (30 days) / Total Users

7.     GP/AVG GP: Profit after deducting total cost from gross revenue/Average profit after deducting total cost from gross revenue within the selected period.