GUIDELINE For GP Summary Menu
1. Overview
The Report Summary page provides a comprehensive view of business performance across selected operators and time periods. It allows users to monitor key metrics, analyze trends, identify anomalies, and compare performance across operators to support decision-making.
2. GP Summary Page
Users can apply the following filters to customize the
dashboard view:
- Data Type: Used to select the report view based on daily or monthly data.
- Report Type: Used to view reports by Country, Operator, Company, or Business Type.
- Company: Used to select the company you want to view.
- Country: Used to select the country you want to view.
- Business Type: Used to select the business type you want to view.
- Operator: Used to select the operator you want to view (multiple operators can be selected).
- Data Base On: Used to sort or arrange the data based on the selected criteria.
- Date Range: Used to filter the date range you want to view.
Actions:
- Submit – Apply filters
- Reset – Clear filters
- Filter Button – Apply additional filtering
- Users can also export the displayed data into an Excel file using the Export as XLS button for further analysis.
Unknown Operator
It is important to ensure that all unknown operators are
properly assigned to maintain accurate reporting and data calculations.
Click the “Unknown Operator” button to view the list of
operators that have not yet been grouped.
This page displays a list of operators that are not yet categorized by Business Type.
Features:
- View all ungrouped operators
- Identify missing data for proper classification
- Export the data into an Excel file using the Export as XLS button
3. Perfomance Summary (All Operator)
Table structure:
Metric Column
Displays key metrics such as GMV, Gross Revenue, Net
Revenue, Cost Campaign, Other Cost, Other Tax, and GP.
Summary Column
Total – Total value within the selected period
AVG – Average daily value
T.Mo.End – Accumulated or projected value until month-end
Daily Column
Each column represents performance on a specific date,
allowing users to track trends and compare daily results.
Color Indicator
Green: Indicates better or improved performance
Red – Indicates lower performance or decline
Key Metrics:
GMV
Total revenue before any deductions.
Gross Revenue
Total revenue after revenue share.
Formula: GMV – Merchant revenue share.
Net Revenue
Revenue after revenue share and tax
Formula: Gross Revenue – Other Tax
Cost Campaign (USD)
Total campaign cost associated with the operator.
Other Cost
Other Cost represents operational cost components that are
deducted from Net Revenue.
These values are default values provided by Pak Alain
The costs are applied consistently unless updated by the
internal team Includes:
Hosting Cost
Content (2%)
RnD (5%)
BD (2.5%)
Marketing Cost (1.5%)
Vostok Platform Cost
Other Tax
Other Tax represents tax-related deductions applied to Net
Revenue.
These values are not fixed by default and are usually
provided by the Finance or Business team.
Common components include:
(Airpay Share /
LinkIT share) * 100
Example for the operator under Saas AirPay is
Revenue share between Telco and LinkIT is 30:70
Revenue share between AirPay and LinkIT is 40:60
So the value is: (60/70) * 100 = 85
So the misc tax fill 85
GP
This value come from Net Revenue after any deductions
(include revenue share, cost, other cost and other tax)
4. Operator Breakdown
This section provides a detailed view of performance for
each operator within the selected period, allowing users to analyze data at a
more granular level compared to the All Operator Summary.
Details Included:
- Operator Name: Name of the operator
- Date: Display data date
- Last update timestamp: Latest dashboard update time
Table structure:
- Metric Column
- Displays key metrics such as GMV, Net Revenue, Subscribers, Churn, Renewal, Push metrics, Conversion rates, and ARPU.
- Total – Total value within the selected period
- AVG – Average daily value
- T.Mo.End – Accumulated or projected value until month-end
- Each column represents performance on a specific date, allowing users to track trends and compare daily results.
Color Indicator
- Green: Indicates better or improved performance
- Red – Indicates lower performance or decline
Key Metrics Displayed:
GMV
Total revenue before any deductions.
G. Rev / AVG G. Rev
Total revenue after revenue share.
Formula: GMV – Merchant revenue share.
N. Revenue / AVG Net Revenue
Revenue after revenue share and tax
Formula: Gross Revenue – Other Tax
T Subs (Total Subsactive)
Total number of active subscribers.
Reg
Number of new user registrations.
Unreg
Number of users who unsubscribed.
Purged
Number of subscribers removed or cleaned from the system.
Churn (%)
Percentage of users who unsubscribed.
Formula: (Unreg / Tsubs) * 100
Renewal
Represents subscription renewals, supported by:
Daily Push Success (successful billing attempts)
Daily Push Failed (failed billing attempts)
Bill (%)
Billing success rate.
Formula: (Total Delivered Daily Push / T Subs) × 100
First Push Bill (%)
Success rate of first push billing.
Formula: (Delivered First Push / First Push Sent) × 100
Daily Push Bill (%)
Success rate of daily push billing.
Formula: (Delivered Daily Push / Daily Push Sent) × 100
US7ARPU (7-Day ARPU)
Average revenue per user over the last 7 days.
Formula: Total USD Revenue After Telco (Last 7 Days) /
(Total Reg Last 7 Days + Total T Subs Current Day)
US30ARPU (30-Day ARPU)
Average revenue per user over the last 7 days.
Formula: Total USD Revenue After Telco (Last 30 Days) / (Total Reg Last 30 Days + Total T Subs Current Day)
5. How to Use this Reports
The following steps will guide you on how to effectively use
this report and interpret the data provided.
1. Apply Filters
Start by selecting the appropriate filters based on the data you want to analyze:
- Choose the Data Type to view
the report in daily or monthly format.
- Select other filters such as date range, operator, country, or
business type as needed. - Click
Submit to apply the filters and load the data.
2. Review All Operator Summary
Check the All Operator Performance Summary table to get an
overall view of performance
- Focus on the daily columns to identify any spikes or drops.
- Use the color indicators for quick insights:
Green → indicates an increase or improvement
Red → indicates a decrease or decline
3. Analyze Operator-Level Details
For more detailed insights, scroll down to the Operator
Breakdown section.
This allows you to analyze performance metrics for each
operator individually.
4. Investigate Anomalies
If you identify any unusual trends or anomalies, please
contact the Business Operations team for further investigation: